Every brand that has a digital marketing strategy strives to improve their SEO. This is foundational to any online marketing strategy. They employ every tool and emerging technology to ensure that potential customers can find them.
Video marketing and SEO
Despite the figures, many people still don’t understand the importance of incorporating video for improved SEO. Below are some ways that video marketing can help to boost your SEO rankings.
1. Google loves video
It’s not enough to simply post engaging content on your website. An experienced video production Toronto professional will guide you on ensuring that your content is optimized for search engines. They can do this in many ways. One popular way is by including keywords in the film’s meta tags. They may also include a video transcript which includes keywords. Search engine crawlers can crawl this content for relevant keywords.
2. Videos can help to drive traffic to your website
Posting your videos on third party websites can have the added advantage of ensuring that you don’t compromise your website’s speed by hosting videos. You can embed the videos in your webpages instead and therefore, still benefit from having the content on your website.
3. They can help you earn links
Include your URL in your channel information as well as your video’s description when you post a video to YouTube or any social media platform. This creates the perfect opportunity to earn traffic through qualified links.
Video content is easy to share. If you engage a video production company, you can ensure that your content is unique and engaging. This will give bloggers and other website owners a good reason to link to you.
You will also get more views for your video when the content is shared on other websites. This will give search engines the sense that your content is valuable. You will therefore, receive higher ranking on search engine results pages.
It’s important to note that if you intend to use your videos as part of your link building strategy, you should always brand the videos. This is an effective way to raise awareness about your brand even to those who watch the video but don’t visit your website. Branding can be as simple as including your logo or website at the end of the video or as part of the title card.
4. It will help to boost your social media presence
While there is no direct correlation between SEO and Social media, your social media content can have an indirect impact on the ranking of our website. Engaging and informative content often receives many likes and shares from viewers. The more shares your video receives on social media, the higher your ranking will be on relevant search results pages.
Sharing videos on social media means that you’ll get more people to watch your content. This in turn will result in more likes and links. This will in turn result in better search engine results page ranking for relevant keywords.
Conclusion
This Article was originally published by VCM Interactive on 21st March, 2019.