Reading information to recall is a tough task, but the visuals are easy to recall and memorise. Thus visuals can make greater impact on people’s mind and purchase decision. As people don’t make buying decisions immediately. But when they make one, it always is an informed decision. Informing people in a way that can generate their interest can help on making long term impact. Motion graphics basically are the compressed, simplified and efficient form of complex data.
Furthermore, in this modern age of social media, motion graphic content has more chances to be shared in world of social media compared to texts which is helpful in increasing brand awareness and brand value as they usually contain brand logo or company information. Motion graphics helps understanding numbers and complex information easily when compared to their textual form. Teaming up motion graphics with sound/music helps consumer of content not only understand but enjoy the content. Video form of content makes content reach to wider audience. As people who avoid reading to get information is are big on number. Being second largest search engine YouTube suggests so. Moreover many reports claim that almost one third data consumed on internet is in video format. People prefers to view information than read. Motion Graphic content serves this audience too. Which is huge in number.
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