Video content is the top content marketing strategy. Whether it is Facebook, Twitter, Snapchat, YouTube or any other social platform video is ruling over all these platforms.
No matter what products and services your company provides, but if you are not making use of video marketing strategy then you’re losing enough.
According to CISCO, by the end of 2017 video will account for 69% of all consumer internet traffic.
YouTube is the biggest video sharing platform. According to YouTube they have one billion user that is around one-third of all people over internet. Read more YouTube Statistics over here.
Videos are naturally engaging in nature, hence it become important to offer content that is easy to digest, if not, you’ll lose them.
According to Forrester’s researchers, if a picture has 1,000 words, then one minute of video is equivalent to 1.8 million.
Top Five Reason to Go For Video
Here are top 5 reasons that will make you opt for the video marketing:
1. Customer Engagement:
Video content is in high demand since rise in data communication technologies. Video content has higher visibility and engagement ratio than textual content.
A video made around your employees, your clients speaking for your product and services adds more authority than generalized video.
2. Customer Relationship
Textual content is not effective enough, however, visual content is effective as well as touching one. A person expressing his/her experience generates more trust than just reading some textual testimonials.
3. Increase in Retention Ratio
According to statistics from video sharing platform, 65% viewer watch more than ¾ of a video that is far better than textual content.
Therefore, think of a video in your content marketing strategy to boost your engagement, authority and building long term relationship with your customers.
Nowadays, video production services are high in demand, therefore drop in price has been observed due to high competition and demand.
Visit VCM Interactive for all your video production requirements, request free quote or explore their work.